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{"id":67,"date":"2020-03-09T17:42:01","date_gmt":"2020-03-09T16:42:01","guid":{"rendered":"https:\/\/www.foodbusinessacademy.it\/?post_type=product&p=67"},"modified":"2021-03-29T12:31:34","modified_gmt":"2021-03-29T10:31:34","slug":"food-social-media-da-facebook-a-tiktok-istruzioni-per-luso","status":"publish","type":"product","link":"https:\/\/www.foodbusinessacademy.it\/prodotto\/food-social-media-da-facebook-a-tiktok-istruzioni-per-luso\/","title":{"rendered":"Food & Social media, da Facebook a TikTok: istruzioni per l\u2019uso"},"content":{"rendered":"

Informazioni sul corso<\/h4>\n
Il corso fornisce un\u2019ampia panoramica sul mondo dei social media e sulle migliori strategie di marketing da attivare sulle diverse piattaforme.
\nUno spazio particolare sar\u00e0 dedicato al settore Food&Health per analizzare come le imprese del comparto comunichino attraverso i canali digitali e comprendere il ruolo e l\u2019attivit\u00e0 svolta dagli \u201cinfluencer\u201d.<\/p>\n

Obiettivi del webinar<\/h4>\n
\n
\n
\n
$\"\"$ <\/div>\n
Conoscere il mondo dei social media e imparare a fare un canale di marketing efficace <\/p>\n<\/p><\/div>\n
\n
$\"\"$ <\/div>\n
Analizzare i linguaggi del marketing sui social in relazione alle diverse piattaforme e alle diverse esigenze di comunicazione<\/p>\n<\/p><\/div>\n
\n
$\"\"$ <\/div>\n
Conoscere le nuove figure professionali degli influencer e le modalit\u00e0 di collaborazione<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n
A chi \u00e8 rivolto<\/h4>\n
Il corso \u00e8 rivolto in particolare a Manager del comparto Food&Beverage interessati ad approfondire le strategie di marketing e comunicazione digitale per la propria azienda.<\/p>\n
\n
Programma<\/h4>\n
\n
\n
MODULO 1 \u2013 GIORNO 1<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
09:30<\/p>\n<\/p><\/div>\n
\n
Introduzione al corso<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
09:45<\/p>\n<\/p><\/div>\n
\n
\n Da Facebook a TikTok: il mondo dei social network\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
10:30<\/p>\n<\/p><\/div>\n
\n
Domande dai partecipanti<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
10:45<\/p>\n<\/p><\/div>\n
\n
Break<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
11:00<\/p>\n<\/p><\/div>\n
\n
Le strategie social: teoria e pratica
\nKPI e il dizionario social<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
11:45<\/p>\n<\/p><\/div>\n
\n
Domande dai partecipanti <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
MODULO 2 \u2013 GIORNO 2<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
09:30<\/p>\n<\/p><\/div>\n
\n
Influencer Marketing: overview generale
\nLe regole dell\u2019influencer marketing\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
10:30<\/p>\n<\/p><\/div>\n
\n
Domande dai partecipanti<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
10:45<\/p>\n<\/p><\/div>\n
\n
Break<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
11:00<\/p>\n<\/p><\/div>\n
\n
Relazione tra brand e influencer \u2013 a cura dello Special Guest<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
12:30<\/p>\n<\/p><\/div>\n
\n
Fine lavori<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
\n
<\/div>\n
\n Il programma \u00e8 indicativo e potrebbe subire variazioni.\n <\/p>\n