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Informazioni sul corso<\/h4>\n
In un mondo in cui la salute e la nutrizione sono argomenti sempre pi\u00f9 centrali e il fenomeno delle fake news alimentari dilaga, l\u2019autorevolezza delle fonti e la credibilit\u00e0 del contenuto acquisiscono una primaria importanza: ecco che presidiare lo studio medico e giungere al consumatore anche per mezzo di un target particolarmente strategico come quello sanitario pu\u00f2 fare la differenza.
\nMa quali sono i requisiti per poter aspirare a un obiettivo tanto strategico quanto specifico? Con quali mezzi, canali e strumenti comunicare? Che risultati aspettarsi?<\/p>\n

Obiettivi del webinar<\/h4>\n
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$\"\"$ <\/div>\n
Conoscere le basi del medical marketing applicato al settore Food & Beverage\n <\/p><\/div>\n
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$\"\"$ <\/div>\n
Approfondire il potenziale di una strategia di comunicazione rivolta alla classe medica\n <\/p><\/div>\n
\n
$\"\"$ <\/div>\n
Condividere alcuni casi di successo pi\u00f9 rilevanti per traslare la teoria in pratica\n <\/p><\/div>\n<\/p><\/div>\n<\/div>\n
A chi \u00e8 rivolto<\/h4>\n
Il corso \u00e8 rivolto ai professionisti dell\u2019area Marketing, Quality e Innovation manager, DG del settore agro-alimentare, della distribuzione e del canale HORECA.<\/p>\n
\n
Programma<\/h4>\n
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09:30<\/p>\n<\/p><\/div>\n
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Introduzione al corso<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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09:40<\/p>\n<\/p><\/div>\n
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\n Perch\u00e9 obiettivo endorsement? Esigenze del target di riferimento vs esigenze del brand\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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10:00<\/p>\n<\/p><\/div>\n
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Journey omnichannel: come e dove parlare alla classe medica <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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10:30<\/p>\n<\/p><\/div>\n
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Parte normativa<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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10:45<\/p>\n<\/p><\/div>\n
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Question time<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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10:50<\/p>\n<\/p><\/div>\n
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Break <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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11:00<\/p>\n<\/p><\/div>\n
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Strumenti e mezzi per una comunicazione efficace<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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11:30<\/p>\n<\/p><\/div>\n
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Come si disegna una campagna sul medico <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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12:00<\/p>\n<\/p><\/div>\n
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Diversificazione del target e storytelling<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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12:15<\/p>\n<\/p><\/div>\n
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Case studies<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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12:30<\/p>\n<\/p><\/div>\n
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Sessione pratica<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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12:45<\/p>\n<\/p><\/div>\n
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Fine lavori <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/div>\n
\n Il programma \u00e8 indicativo e potrebbe subire variazioni.\n <\/p>\n