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Informazioni sul corso<\/h4>\n
Per vendere online non \u00e8 sufficiente mettere in piedi un ecosistema digitale e aspettare che i clienti arrivino da soli, ma bisogna costruire una strategia di marketing e declinarla in attivit\u00e0 pratiche che si traducano in un incremento di fatturato.
\n
\nQuesto corso mira a fornire informazioni utili su quali siano le scelte pi\u00f9 opportune e i giusti canali digitali da prendere in considerazione per solidificare la posizione del tuo brand e per fare il primo passo verso l\u2019incremento delle vendite.<\/p>\n

Obiettivi del webinar<\/h4>\n
\n
\n
\n
$\"\"$ <\/div>\n
Comprendere quali siano i canali digitali pi\u00f9 efficaci in questo momento <\/p>\n<\/div>\n
\n
$\"\"$ <\/div>\n
Comprendere come costruire una strategia di marketing digitale efficace<\/p>\n<\/div>\n
\n
$\"\"$ <\/div>\n
Comprendere come sfruttare al meglio i canali digitali per incrementare le vendite<\/p>\n<\/div>\n<\/div>\n<\/div>\n
A chi \u00e8 rivolto<\/h4>\n
Il webinar si propone l\u2019obiettivo di supportare manager di piccole e medie Imprese esistenti ed operanti in ambito B2C e B2B nell\u2019adottare canali di vendita online, all\u2019interno di una strategia omnicanale, cos\u00ec da sfruttarne le significative potenzialit\u00e0 adeguandosi ai mutati comportamenti d\u2019acquisto dei clienti.<\/p>\n
\n
Programma<\/h4>\n
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09:30<\/p>\n<\/p><\/div>\n
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Introduzione al corso<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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09:40<\/p>\n<\/p><\/div>\n
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\n definizione obiettivi e strategia di un business online\n <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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\n
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10:15<\/p>\n<\/p><\/div>\n
\n
quanti e quali canali prendere in considerazione per il lancio di un business digitale <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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\n
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10:45<\/p>\n<\/p><\/div>\n
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Question time<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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\n
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10:50<\/p>\n<\/p><\/div>\n
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Break<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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11:00<\/p>\n<\/p><\/div>\n
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tecniche di acquisizione informazioni degli utenti che visitano l\u2019e-commerce <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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\n
\n
11:45<\/p>\n<\/p><\/div>\n
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case studies <\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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12:15<\/p>\n<\/p><\/div>\n
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Question time<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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12:30<\/p>\n<\/p><\/div>\n
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Fine lavori<\/p>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/div>\n
\n Il programma \u00e8 indicativo e potrebbe subire variazioni.\n <\/p>\n